Integrated marketing is a well-known, time-tested method of increasing consumer response. By designing marketing campaigns that are integrated across multiple media, the resulting campaign synergism creates a markedly increased response as compared to the response ratio of nonintegrated campaigns.
prsMedia employs the principle of integrated marketing by timing ad placement, informational seminars, direct mail pieces, website announcements, broadcast spots, and press releases to coincide. This multiple exposure technique produces a better response than any individual campaign component could produce on its own.
This intelligent integration of media helps clients effectively locate new customers and cultivate existing prospects.
