Public relations is not an event, but
a process--a process that allows clients to
shape and enhance how audiences perceive their business. Working in
concert with in-house Admissions and Marketing Directors, the prsMedia
team assists clients in defining specific public relations needs, developing
a public relations program, outlining strategies for accomplishing the
program's objectives, and developing a detailed budget.
We design clever, creative campaigns that help
clients through the process of communicating or reinforcing key messages.
Along the way, we handle all of the sustaining activities including
media relations, community relations, event planning and coordination,
spokesperson training, marketing presentations, trade shows, crisis
management, and writing and distribution of news releases.